The almost mythical millennials – many marketers still don’t understand how to reach this generation of 18-34 year-olds. They are viewed as having attention deficit disorders due to consuming information across multiple screens, and they certainly don’t like traditional advertising. While sometimes viewed as “lazy and...
Chances are, you have more than one social profile for your business, and you’re probably most active where the crux of your audience is: on Facebook. Promoting links to your other social profiles on Facebook lets your fans quickly and easily know where else they...
Whether you’re just starting out in social media for your business or you’re a seasoned pro, it’s still daunting to remember which best practices work with which social networks and what all the latest trends are. Thanks to The Whole Brain Group and Post Planner, you...
Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. As you’re trying to keep up with relevant updates and reply to comments and questions promptly, sometimes...
Today, Gen X is often overlooked, as they are a smaller generation than Baby Boomers and Millennials. But they are still substantial at 65 million! According to eMarketer, this generation came of age alongside the Internet. Most use social networks and smartphones religiously. For marketers using...
There is a social network for everything. Vocus.com recently published data that looks at the bigger social networks to see where they will be in 2014: Facebook, Twitter, Google +, Pinterest and LinkedIn with a nod to Instagram and Tumblr. Here are some highlights: Facebook A Nielsen study...
For the month of April 2013, there are some interesting changes in social network rankings. Here are the highlights: Rising Up YouTube continues to rise to its highest level ever. As the number two search engine in the world, it started to move up from November 2012....
When you do keyword research, you’re looking for the actual words or phrases your customers use when they search for information about your content topic. Smart keyword research will show you in depth information about your audience — how they search, how they speak, and how...
Google Places is transitioning to G+ Local. Uh-oh – now more of us have to figure out how to use Google Plus, as it will have a tangible impact on the web for local businesses. Currently about 25 percent of the more than 2.5 billion daily...
Update your tweets. Set a new Facebook status. Foursquare, Instagram, Meetup, Pinterest, Tumblr… it’s enough to make you a little crazy keeping up with your content. But what happens when you need to change your settings? You have to click through site after site looking for...