16 Apr Social Media Spring Cleaning
Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. As you’re trying to keep up with relevant updates and reply to comments and questions promptly, sometimes your social networks can become disjointed and even out of date.
It’s time to spring clean!
First of all – do you know all the social networks you’re on? Sounds like a dumb question… but many times we set up accounts on the “latest and greatest” and then forget about it. This is a good time to list ALL of your social accounts and figure out which ones are most relevant in your niche. Do this by asking yourself how the company is using each account, is your target market on that particular network, and what your social goals are for each account.
If you no longer have a good reason to use the account or you find that your target market is elsewhere, don’t hesitate to cut ties and focus your effort where it is better spent.
Now look at all your profile information and bios. Are they consistent? Do they reflect the same brand? Use the same voice? Tell visitors in a split second who you are and what audience you cater to?
Once your copy is updated, take a look at the graphics! Due to Facebook and Twitter’s frequent and endless redesigns, it is very easy for your profile and cover images to be out of date. Check the latest image sizes and specifications and make sure your images look clean and professional.
Also check to see if your logo and images are consistent across all social media channels. You’d be surprised how many of our clients are not doing this simple step!
Take a look at the stats and insight reports, too – this is a good time to note which types of content you post get the most engagement so you can focus on growth and reach.
If you have a Blog, include it in your spring cleaning! Delete your unused plugins and widgets so you lessen your chance of having a virus or security issue. See what categories got the most comments and aim for more of those types of topics in your future posts. You might even want to freshen up the look!
How do you “spring clean” your social networks? Share by commenting below!