27 Jul Millennial Consumers – Not So Out of Reach
The almost mythical millennials – many marketers still don’t understand how to reach this generation of 18-34 year-olds. They are viewed as having attention deficit disorders due to consuming information across multiple screens, and they certainly don’t like traditional advertising.
While sometimes viewed as “lazy and entitled” we must remember that they are now crossing over into adulthood and have more spending power. It’s more important than ever for marketers to know how to hold their attention.
It’s not that millennials can’t be marketed to, it’s that they can’t be marketed… “at.” If they feel they’re getting value – be it entertainment, enlightenment or just a great deal – they will listen to your message.
How to reach them is another factor – you may have to abandon your traditional TV spots and print ads and meet them where they are. New digital networks and social networks are a great place to start. Milllennials trust social networks much more than other generations.
Branded content is also not the enemy, so long as it’s not blatant advertising. Educational and informational content go a long way with this demographic, especially compared to Gen Xers.
Millennials are not so out of reach when you focus on starting a dialogue, fostering engagement and building trust. If you do this right, you will earn their loyalty.
image courtesy of freedigitalphotos.net