Community Assistance Center Holiday Program

The Community Assistance Center (CAC) is an exceptional nonprofit here in Atlanta whose mission is to provide help in the areas of hunger relief, financial assistance, and educational assistance. They are currently running their annual Adopt-A-Family for the holidays. Through the generosity of donors, CAC provides families and...

Senator Johnny Isakson Honored

Idea Associates has had the privilege of working with the Isakson family in a number of real estate ventures. Senator Johnny Isakson, a longtime business partner, has recently decided to step down from his role in the U.S. Senate due to health reasons. Senator Isakson...

Holiday Home Sales

People often perceive the Spring and Summer to be the best times to sell a home, but the holiday season can be just as great a time. More than because of the holiday cheer, a home seller may find it easier to list during the...

What Women Want In A Home

92% of home purchases are determined by women, according to a recent study by Meyers Research Consumer Insights. For all the home builders who may be surprised to hear that, let it sink in for a moment. We’re going to discuss the shifting landscape of...

Singles: An Underserved Homebuying Market

Homes are traditionally geared towards the concept of a multi-person household and therefore are built and priced in a way that potentially alienates single-person buyers. Yet, according to Builder, 28% of households are made up of singles, and that number is growing. It may be...

Today’s Housing Market Is Different

With discussion of a potential economic recession, it’s difficult not to think back to 2008. Does this mean that the housing market now should be compared to the housing market in the years preceding the recession? We actually think the housing market is standing quite...

Millennial Home Buyers

As the Millennial generation ages, their home preferences are changing. Survey data from NAHB suggests that Millennials are in the midst of starting and raising families. Thus, a desire for homes that better fit that need. Roughly 55% of Millennials surveyed prefer 2-story homes with between...

The New Brand Authenticity

Marketing with authenticity is not a new concept, but it is evolving. The expectations of the consumer for a business are increasing. What some have described as an era of buyers “not being brand loyal,” others might more accurately say is that the requirements to...

Is Co-Living More Than A Room?

Many people say there is an urban housing crisis. With a growing influx of people moving to metropolitan city centers, finding reasonable housing becomes progressively challenging. The housing market in these areas are overpriced and highly competitive, especially as housing costs outpace wage growth. Some...

Pinterest And Homebuilders

Pinterest may be one of the best social media platforms for Homebuilders to market their product. Pinterest lends itself to highly visual products like homes and good visually appealing posts can quickly go viral as they are pinned and shared across users. Let’s take a...