Speech Technology

Technology has a way of bringing communication full circle. When texting was all the rage, we thought talking on the phone would be a relic of the past. In a way, we were right. Less people are regularly talking on their phones, but more people...

The Doors

We all know how important color is in home design. But did you know that something as simple as the color of your front door can affect your home’s sale price and how quickly it leaves the market? As crazy as that sounds, it’s true. Your...

And the winner is…

Done right, social media contests are a brilliant way to get your audience excited about your brand and engaged in your content. Winning a contest feels great and when the consumer is in a good mood, they’re more likely to make purchasing decisions in your...

Our Ideas: Blackridge

At Idea Associates, our ideas aren’t just made for the moment. The impact of our content is meant to reverberate through every element of your campaign. Our success is in our ideas and the results they generate. This year, our team has been hard at...

The Digi-Agent

In an age where everything is digital, fast-paced, and automated, it’s a wonder that we manage to interact with other human beings at all. For many people, the homebuying process in particular starts online and a real-life agent doesn’t enter the picture until your favorite...

Quitting Facebook

Facebook has been through the wringer in the last few years due to its role in spreading misinformation during the 2016 presidential election. The high-profile scandal has resulted in fleeing investors, decreased earnings, and a skeptical and wavering consumer base. Some users have decided to transition...

Unsearchable

What word or phrase do consumers need to type into a search engine to find your business online? If you don’t know the answer to that question, chances are your consumers don’t know either. In order to take advantage of the vast opportunities the digital...

Consumer State of Mind

Every year, a new set of marketing trends surface with surefire strategies for attracting consumers. With the goal of viral potential, marketers set out to differentiate themselves from the competition to generate as many likes, shares, and online conversations as possible. While engagement is fantastic...

Family Matters

Home buyers have quite a few factors to consider when deciding on the perfect place. Things like location, cost, and square footage are all integral parts of the decision-making process. These components don’t exist in a vacuum though. The preferences of those you will share...

Mobile Fraud

Technology is getting smarter, and so are the scammers who use it with malicious intent. These fraudsters are always on the cutting edge of technological advances, searching for new ways to exploit unsuspecting users. As marketers target mobile apps for advertising opportunities, scammers are using...