As I was traversing the dozens of stores and restaurants in Ponce City Market, a thought crossed my mind. “Isn’t this basically a mall?” The decline of shopping malls in America is nothing new, but I’ve found myself fascinated by their epic demise when mixed-use...
Marketing isn’t all glitz and glamour. Staying in tune with what’s cool now is important when promoting a brand but some clients need help creating emotional messages that never go out of style. When working with clients that provide care-based services, you’ll have the opportunity...
When marketing a multifamily property, there are quite a few strategies your team can utilize to engage current and prospective residents. None are more effective than using your platform to share culture-focused content that shows your audience who you are and what kind of experience...
Having open lines of communication with your customers is always important, but never more so than when things go wrong. When reporting an issue, investigating a late delivery, or any number of possible problems, your customers will want to be in the loop every step...
Stunts aren’t just for adrenaline junkies. Marketing professionals know the benefits of a great publicity stunt and its ability to generate massive amounts of buzz. Just like the fantastical stunts of the Evil Knievel era, publicity stunts are risky feats that can result in big...
Believe it or not, direct mail marketing can be as multifaceted as a digital campaign. As a marketer, you wouldn’t assume that doing all of your digital ads on a computer means they can’t be diverse and engaging. So don’t let the paper mail medium...
When a friend wants to meet for dinner at a new restaurant in the city, my first question is, “how’s the parking?” I’d love to try that artisanal cheese café that everyone is raving about, but not if I’ll have to circle the block twelve...
Around the world, many families have upheld the tradition of multiple generations living under one roof. When the kids grow up, they don’t move out. Instead, they simply move to a bigger room and start contributing more to the household. Those who may need greater...
At Idea Associates, we understand the importance of offering comprehensive creative and digital solutions for the modern real estate brand. That’s why we pride ourselves on being a full-service marketing agency. But what does that mean exactly and why is it important in the information...
Content is k… yeah, you know the drill. Content is so deeply ingrained in modern marketing strategy, it seems silly to try and defend an alternative approach. The creation, distribution, and management of content is the foundation of profitability for digital marketing. The importance of...