In an era oversaturated with content, it takes a unique approach to engage your audience. This is where personalization comes in. Personalized content marketing uses customer behavior and intent to shape content that is specific to their interests. Study your customers The first step to effective...
Energy efficient technology in real estate has evolved from an innovative trend to a must-have feature. In both residential and commercial development, energy-saving initiatives raise property values and prioritize a focus on the future. Residential The National Association of Home Builders conducted a survey on the needs...
While renters are eager to see smart technology incorporated into multifamily design, many home owners just want to get back to the basics. According to a recent report released by the National Association of Home Builders, homebuyers want less fancy features and more function. Laundry Rooms It...
Guest post by Lydia Chan, Alzheimerscaregiver.net There’s very little room for error in your home if you’re caring for a loved one with Alzheimer’s disease. The degenerative disease that impairs memory and cognitive functioning leaves one vulnerable to confusion and highly susceptible to accidents. That means adjustments...
Social Media is an ever-evolving, fickle virtual world. Platforms disappear almost as quickly as they crop up. Even massively popular social networks aren’t guaranteed to survive with time as we saw with the demise of Myspace. Marketing professional or not, if you want to stay...
Smart home technology is growing in popularity every day. Builders are including smart tech in their new construction plans while current home owners are making tech-based renovations. Unfortunately for renters, apartments don’t allow for the same level of design flexibility as home ownership. If renters...
In the real estate industry, the yard sign is almost as common of a networking tool as the business card. This signage serves as a lead generator that can help agents garner new business while closing deals with current prospects. The Look Similar to designing a...
Temperatures across America reached record lows last week. During the kind of brutal conditions that have marred winter 2019, homebuilders have to strategize the safest, most cost-efficient way to build new housing. Safety must be the number one priority on any project. Construction workers need adequate...
Extra! Extra! Read all about it! Newsletters are still a great way to market your services to prospects and current clients. Serving as both a brand refresher and a new marketing tool, newsletters have the potential to keep you on a customer’s radar while also...
As marketing professionals are searching for more ways to increase reach and efficiency, digital technology is reaching new heights; literally. Digital billboards are allowing marketers to display a variety of messages and advertisements multiple times a day to thousands of viewers. Digital billboards allow numerous brands...