Recession Talk and Home Builders

As talks of an economic recession continue to increase, homebuilders’ confidence could change. Currently, builder confidence for single-family homes rose to 66 in early August. And their confidence has been well-founded given the circumstances. Optimism Amongst Home Builders Builders have 4 components that lead to this optimism....

Telecommuting

Working remotely, or telecommuting, is a popular concept that is growing rapidly as younger workers enter the workforce. And it’s popular amongst the companies that employ these workers. Why are more companies trending towards allowing their employees to work from home? The answer has a...

The Challenges of Affordability in Home Building

Homebuilders are facing challenges in building housing that is “affordable”. Traditionally, housing that is affordable is defined as housing that can be afforded by people whose income is below the median household income. According to NAHB, 1/3 of U.S. households pay more than 30% of...

Should CCRCs Expect A Redesign?

The Continuing Care Retirement Community (CCRCs) may expect to see an update to its model in the next few years. As a larger portion of the Baby Boomer generation nears retirement, these communities built before the age of internet connectedness may now need to rethink...

The Battle of Brick & Mortar Retail

Brick & Mortar retail stores are no longer about buying products but trying products. Consumers want experience. Purchasing is only increasing in convenience as online shopping and shipping technology grows, removing the “need” to enter a storefront. That’s why companies are strategizing how to rethink physical...

Reviews Are Free Marketing

Reviews play one of the largest roles in consumer behavior. Buyers value experience when making a purchasing decision, and now those buyers can voice their experience publicly about your product or business. On average, 77% of shoppers have bought because of their trust in reviews. Reviews...

Opportunity Zones

2019 is the last year possible to see the maximum benefits of investing in an Opportunity Zone, a program that offers tax incentives for investments in low-income areas. And according to some, we will likely see an influx of investors trying to capitalize on that...

Key Word: Amenities

“What are the amenities” is a question that is prevailing in every sector of real estate. A concept that once existed primarily in the hospitality industry now permeates both residential and commercial trends, with different desired amenities based on the different generations. Between the three...

Pocket Neighborhoods: Redeveloping How We Create Community

There is a growing sense of disconnectedness in the world. Several factors go into this: perhaps our family and friends live far away, maybe our neighborhoods lack the intentional design for cultivating connection, or it might be that we are so engaged via devices that...

Is Volkswagen Turning Defeat into Victory with New Ad Campaign?

In September 2015 Volkswagen was caught up in what some had nicknamed the “Emissionsgate Scandal”. The German auto-manufacturer who had once prided themselves on altruistic culture was suddenly found to be un-reputable in the public eye. As we have seen with business scandals like that...