What Will The North Face Pay To Be At The Top?

What should companies value more: the trust of their consumers or their visibility in the market? Here's a look at a recent marketing campaign by The North Face that puts that question to the test....

Online Publications, Predictive Ads, and Your Emotions

As humans, it’s inevitable that we are going to feel some emotions about the articles we read or videos we watch. Emoting is part of what we do. Mostly, digital advertisements taking place around those articles have been based on a mixture of tracking your...

Virtual Influencers

Forget robots taking your job. If you are a social media personality, a CGI creation might be coming for your spot in the digital limelight. Virtual personalities are cropping up on social media’s biggest platforms, serving as brand representatives and generating massive followings. Virtual influencers, as...

You

Many years ago, Google had a fun feature that tried to predict your age, gender, race and interests based on your search history. The technology at the time wasn’t particularly refined so unless your online activity closely aligned with stereotypical assumptions about your demographic, the...

Dorm Days Are Over

A few decades ago, the value of a college degree seemed to increase as the price of attaining one did the same. Unfortunately for many contemporary young adults, this trajectory hasn’t maintained course. The cost of higher education continues to increase but attaining a degree...

Marketing with Intention

If you spend enough time around marketing professionals, you’re bound to learn the word “content” is on the tip of everyone’s tongue. The term is so ubiquitous, it often gets mixed up with other forms of marketing. Though it has many things in common with...

Anchor Tenant

Even if the traditional mall isn’t the entertainment epicenter it once was, mixed-use spaces and the like have still found use for the classic mall blueprint. One of the most familiar elements brought over from the mall era is the anchor tenant. The business that “anchors”...

Omnichannel

The way we shop has changed dramatically as new mediums and means of purchase have cropped up left and right. Consumers are searching everywhere for new products and content, so brands and business owners have to adopt a similar approach. In order to reach consumers...

Personalization

In an era oversaturated with content, it takes a unique approach to engage your audience. This is where personalization comes in. Personalized content marketing uses customer behavior and intent to shape content that is specific to their interests. Study your customers The first step to effective...