The Millennials versus Boomers conversation has been, and may always be, an extremely hot topic. People love to analyze the two generations and pit their interests, attitudes, and social concerns against each other. Whether manufactured for clicks or founded in reality, Millennials and Boomers seem...
Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...
The New Year is finally here! Not only is the Idea Associates team ecstatic about what’s to come, we also enjoy taking this time to reflect on everything we accomplished in the previous year. Here are a few of our proudest achievements from 2018. Marketing with...
Marketing professionals spend no shortage of time, money, and resources in an effort to successfully promote their products and services. Though many of the strategies used by industry professionals are effective, it’s hard to beat the influence of word-of-mouth. Happy customers are your greatest advocates,...
Where your audience is, your brand should follow. But every customer doesn’t interact with your brand in the same way, so should they all get the same treatment or product? In an era of brand ubiquity, you may be able to connect with a larger...
Marketing is a fast-paced business that often requires spontaneous creation and decision making. This on-the-fly style certainly works when reacting to current events and creating relevant content, but a more methodical approach is necessary in order to sustain consistent success year-round. With the New Year...
Believe it or not, every person who watches television, reads books, listens to the radio, checks email, peruses the internet, or simply owns a cell phone, is an expert on advertising. We all specialize in the kind of advertising that engages our individual interests, speaks...
Guest post by Hazel Bridges, Creator of AgingWellness.org When someone you love needs long-term care, the last thing you want to think about is how to pay for it. Most seniors over the age of 65 will need some form of care at some point, so it...
One of the key components of successful real estate marketing is providing a variety of detailed visuals for your audience. These visual elements can come in many forms, including photography and videos. Though the use of real imagery is very effective when marketing your properties,...
For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...