Brick-And-Mortar

Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...

Reflection

The New Year is finally here! Not only is the Idea Associates team ecstatic about what’s to come, we also enjoy taking this time to reflect on everything we accomplished in the previous year. Here are a few of our proudest achievements from 2018. Marketing with...

Testimonials

Marketing professionals spend no shortage of time, money, and resources in an effort to successfully promote their products and services. Though many of the strategies used by industry professionals are effective, it’s hard to beat the influence of word-of-mouth. Happy customers are your greatest advocates,...

Ubiquity

Where your audience is, your brand should follow. But every customer doesn’t interact with your brand in the same way, so should they all get the same treatment or product? In an era of brand ubiquity, you may be able to connect with a larger...

New Year, New You

Marketing is a fast-paced business that often requires spontaneous creation and decision making. This on-the-fly style certainly works when reacting to current events and creating relevant content, but a more methodical approach is necessary in order to sustain consistent success year-round. With the New Year...

COVID-19 Messaging
Context is Key

Believe it or not, every person who watches television, reads books, listens to the radio, checks email, peruses the internet, or simply owns a cell phone, is an expert on advertising. We all specialize in the kind of advertising that engages our individual interests, speaks...

How to Plan on Covering the Costs of Long-Term Care

Guest post by Hazel Bridges, Creator of AgingWellness.org When someone you love needs long-term care, the last thing you want to think about is how to pay for it. Most seniors over the age of 65 will need some form of care at some point, so it...

A Portrait of Home

One of the key components of successful real estate marketing is providing a variety of detailed visuals for your audience. These visual elements can come in many forms, including photography and videos. Though the use of real imagery is very effective when marketing your properties,...

A Sense of Place

For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...

Mixed-Use or Mall?

As I was traversing the dozens of stores and restaurants in Ponce City Market, a thought crossed my mind. “Isn’t this basically a mall?” The decline of shopping malls in America is nothing new, but I’ve found myself fascinated by their epic demise when mixed-use...