Is There Stock in Stock?

A picture is worth a thousand words. This proverb is especially true in the marketing world. The imagery used in digital content significantly impacts the way consumers perceive a brand. Designers are tasked with finding images that accurately reflect the tone, style, and message of...

From The Designer’s Corner: What the Font?

From color choice to image selection, a lot goes into creating a company's brand. Every step of the process builds on the next to construct the core of what customers will experience when they interact with a company. Two of the most overlooked and most...

Social Listening

The way consumers socialize online has become a cornerstone for social media marketing. The digital conversations about your brand can be used as tools for engagement, customer service, and more. What are people saying about your brand online? Social Listening is a marketing tool that...

Technology in Senior Housing

Senior housing has evolved a great deal in recent years. Care programs have become more personal and less clinical and diverse amenity options are adding an active and charming cultural touch to retirement living. One of the most significant changes in senior housing is the...

The Hybrid Office

Introverts rejoice! The once popular open office trend may be on its way out. Tech startups, creative hubs, and sales teams jumped at the opportunity to design collaborative work environments that allowed entire teams to work together in one spacious floorplan. However, the theory that...

Robot Furniture

Redecorating takes on a whole new meaning when you incorporate the tech of the future. Robotic furniture is the latest solution to space saving in small homes and apartments. Your 500-square foot apartment has much more room to spare when you can tuck your entire...

Paying It Forward

Mentorship is an invaluable resource for real estate professionals. Those who are overly ambitious may be able to excel in their careers on their own but there’s no doubt that most people will do better with an involved advisor by their side. With so many...

Plyscrapers

When you think of how wood is used in real estate, you probably imagine a quaint log cabin or a suburban neighborhood home. Residential wood construction is still alive and well but commercial real estate developers have also begun incorporating wood into their mixed-use projects....

What’s in A Brand Name?

Do popular brand names really provide better products and services? The jury is still out on a definitive answer, but the success of companies like Brandless and other similar services certainly show a changing market. Some businesses have found success relying less on name recognition...

Facebook and your Small Business

According to a post by Mark Zuckerberg, Facebook’s News Feed is going to see a major overhaul in the near future. After an exhaustingly long year of explosive news (and fake news) sharing on the social network, Facebook titans have finally decided enough is enough....