17 Aug Builders Need Social Media to Survive
Building codes and new technology are not the only things builders must stay up to date on. The way consumers look for homebuilders has changed. Of course, word of mouth is still top dog, but WHERE those conversations are occurring is what’s new. If builders are ignoring where their audience is, they are missing out.
According to the 2015 Houzz & Home survey, tools like mobile and social technologies have expanded consumer access to professionals as homeowners look online for their next hire.
Social media is no longer something to “look into,” it’s a necessity in order to maintain connected with today’s buyers. How do you establish a social media presence?
First, you must go where your customers are. Don’t create profiles on every social network you know of, you must build a strong presence on the top two or three that best connect you with your target market.
Houzz is a great platform for builders targeting homeowners with an average household income of $125,000; if you’re looking to connect with Millennials, however, you can find 51% of them on Facebook and 26% of them on Twitter. Boomers are also very active on Facebook.
If you feel overwhelmed by the set up and time constraints of keeping your social networks current and engaging, get help. The right team can set up your accounts to brand you consistently, provide guidance for content and strategize your plan.
Once you establish a great content schedule, don’t just post and be done with it – you must scan others’ social channels and like, share and comment when you can.
Like your entire marketing plan, social media isn’t worth doing if it’s not done right. Drop us a line if you’re ready to connect with your target audience!
image courtesy of freedigitalphotos.net