I am often asked questions pertaining to the utility and usefulness of Twitter. The answers to these questions vary based on who asked the question. In my opinion, Twitter’s usefulness will be based on how you want to use it. This varies from company to company which is why everyone’s Twitter strategy should not look the same.
One great way I am seeing company’s use Twitter is for brand monitoring. I recently posted a blog about real-time reviews and what it means for your brand’s on-line reputation. This is exactly what I was talking about.
Everyone Has a Platform
Social media is giving everyone a microphone if you will. Everyone has a voice now and that voice is easily searchable thanks to the latest addition of real time results to Google. Brands that are choosing to ignore social media or fail to monitor their brand are not only missing out on communication opportunities, but also possibly letting unhappy customers run your company’s good name through the mud. Don’t you want to know what is being said about you?
An Experiment by WSJ.com
A recent experiment by the Wall Street Journal talks about the strong correlation of sales with positive Tweets relating to brands.(In this case movies) You can read about the experiment here.
Big brands can use Twitter as unbiased focus groups for their products. That’s great, but how can real estate use this? By monitoring your brand on Twitter, you can check on what current residents might be saying as well as gaining useful feedback from previous property visitors. There are numerous opportunities that can make positive use of Twitter.
We need to also be reminded that any social media strategy should start with an objective and then what social media tools will be used should be based on that strategy. Not everyone’s social media plan may involve Twitter. It is about the message, not the tools.