31 Mar Web Design Trends For Real Estate
Your website is one of the most important parts of any real estate marketing strategy. Besides a blog or other social media pages, the website tells your story.
It is no secret that most consumers will research potential properties on the web before they ever consider going to visit. This makes web design extremely important in the marketing process. In most cases your website will be your first and only impression. If you manage to mess this up with a poor design and a lack of information, you might be shooting yourself in the foot from step one.
If your website is lacking, I suggest upgrading it soon to suit the needs of the consumer. Developers should know exactly what the selling points are for their properties and they usually stress these to potential buyers. Are their websites stressing the same things? You would be surprised at how many don’t.
There are several emerging trends right now in the web design industry. They are all predictions, but we are already seeing a lot of them out there. There is one predicted trend that I think will be very useful for real estate marketing.
The “Huge Images” trend will directly affect the way real estate marketers showcase their properties on the web. The use of larger photos on your website has several advantages.
Large interior shots can give potential buyers a great image of what your product has to offer. We can include great detail in these larger photos, which is important since consumers shop on the web first when looking for real estate. Think about those who are moving across the country. They could benefit greatly from large images that provide so much detail that we don’t even have to explain it. The pictures will tell the story instead of our words.
Larger photos can better display a properties interiors, exteriors, fixtures, details, and amenities. By using large photos in web design, you are removing questions and doubts that consumers might have about your property.
The more we can show consumers on the Internet beforehand, the better. If we can convince them that we have what they might be looking for, we have a created a more likely chance for a visit.
This process of web shopping before visiting the property can’t be ignored. This is increasingly becoming the norm of how American shop for not just real estate, but everything. The Internet allows consumers to do their research and the more telling your website is, the better.