10 Aug Will The Mobile Web Make Your Reall Estate Website Irrelevant?
How relevant is my website in the era of the distributed web? This is a question that we are all asking ourselves. I recently read a great article touching on this topic here. I highly recommend you take a look at it.
It used to be that a website was all you really needed as far as Internet and digital advertising went. With the emergence of social networking and mobile technologies, the static website is becoming less relevant in today’s digital advertising channels.
Consumer purchases are driven by consumer reviews. This is what makes social media so powerful when it comes to sales. Unfortunately user reviews on your website don’t carry nearly the same amount of credibility as the ones on Facebook which makes establishing a presence there absolutely crucial.
Americans will continue to access the Internet via mobile devices in increasing numbers. This will only intensify as mobile technologies grow. This reason alone should convince you that your business needs a social media strategy. At the core of things, social media was meant to be mobile. Real time reviews are the future and they will all come from social networks.
When you do decide to formulate a social and mobile strategy you should always remember to choose your platforms based on your target audience. Facebook is usually the go to for starters but research may reveal another social network created specifically for your market. There are tons of specialized networks out there including ones for real estate, music, and even Scotch whisky drinkers. My point is that you shouldn’t assume Facebook is the one and only. It is the largest and odds are you will need to be there but there are other outlets that can help. You should avoid the common pitfall of jumping on every social network you know. This often leads to a waste of time and money.
Should we give up on our websites because of all of this? No, or not yet anyway. I think the static website still plays a major role and until we totally abandon personal computers they will continue to. It is however important that we configure our sites for mobile devices and make sure our digital marketing efforts are uniform. Each aspect should support the other in some way.