19 Aug What Do Social Media Users Really Want?

SAN FRANCISCO - APRIL 21: Facebook founder and CEO Mark Zuckerberg delivers the opening keynote address at the f8 Developer Conference April 21, 2010 in San Francisco, California. Zuckerberg kicked off the the one day conference for developers that features breakout sessions on the future of social technologies. (Photo by Justin Sullivan/Getty Images)

If Internet addiction is real then I think it’s safe to say that social media addiction is too. After all, most of the Internet is heading towards being more collaborative and this is largely in part due to the rise of social networking.

The argument of whether or not social media is addictive is irrelevant in the end. Those looking for ways to advertise on such platforms care more about what social media users desire.

A Social Media Explorer article discusses social media addiction and includes some stats along with it. The better part of the article is the second question they attempt to answer, “What do social media users really want?”

The answer to this question is not a broad one but it’s actually specific to your product. Think about your consumers. Hopefully you have a pretty firm grasp on who and where they are. The “where” being social media. What social networks are they on? This is key in finding out what they truly want out of a social experience.

According to the article, the majority of social media users participate in order to obtain news. It’s hard to translate that into any sort of marketing strategy. It’s too broad. It does tell us that the majority of social media users create profiles in order to discover things. This of course includes housing.

The key is finding the right way to communicate with social media users. You have to act like them in a sense. You have to care about what they care about. If they care about community then you must show them community to get their attention. We are advertising on their turf and it’s important to remember that when we start planning.

Sibet B Freides