28 Sep How Do You Get More Social Mentions?
When you write a great blog post, are you disappointed to see only a few comments? Do you get only a handful of retweets when you put it on Twitter? Are people on Facebook even acknowledging your post?
An interesting statistic:
Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not, according to a study released by The BrightEdge SocialShare Analysis report.
This company randomly selected 4 million tweets, determining if they carried shared information and then analyzing whether the content was shared using tools, buttons, links or other methods. It was quickly identified that buttons drive mentions through social media.
Twitter’s not the only proof: Facebook, LinkedIn and Google+ also gained increases in mentions. However, the social share space is still dominated by the two biggest players. About 50.3% of the world’s largest sites have a “Like” button that links to their Facebook pages.
Google+ only sits on about 8.1%, and LinkedIn remains unchanged at 4.0% according to BrightEdge.
In general, the social share buttons work because they make it very easy for people to share your content in one click. That’s important in today’s instant gratification digital world. This statistic doesn’t necessarily span across all generations, however; although 32% of boomers said they use a social networking site on a typical day, they are still reluctant to click on the Facebook “Like” or Twitter share buttons, especially women aged 50 and up.
What about you? Do you share a great blog post using social share buttons? Has your social mention score risen since you put them on your own website?