22 Mar 5 Reasons People Leave a Website
Getting web traffic can be challenging, but keeping people on your site long enough for them to become potential clients or customers is even more difficult. Here are some common mistakes that make people jump ship and what you can do about them.
Poor navigation. Nothing confuses or frustrates visitors more than a website that is not clear and hard to navigate. Scattering your information, being too wordy, having vague content, and making your main message appear below the fold are all reasons people will jump off your site before clicking any further. Make sure your navigation is logical and easy to understand. The biggest mistake businesses make is having no call to action present. Users need to be told what to do and where to go next.
Obnoxious use of video. People want to choose the content they view. Having a video (or audio) that loads automatically will most likely drive visitors away faster than you can say Vimeo. More demerits if it’s the type of video that doesn’t allow you to see the length or pause. Users want options. Make sure you provide them.
Excessive pop-ups. Many marketing gurus will tell you that pop-up registration forms are the way to get hundreds of subscribers. I find them to be disruptive and flat out annoying. Placing your registration form prominently above the fold on your site and offering a special report or free gift is a much better strategy. There is nothing worse than reading the second paragraph of an engaging article only to be interrupted by a full-page pop-up window telling you what to do. Abort!
Illegible fonts. Loud colors and fancy typeface can really discourage users from staying on your site. Avoid elaborate fonts, your goal is simplistic legibility. Furthermore, using words in a graphic instead of properly within the site diminishes SEO capabilities.
Stale content. You may have the perfect design, stellar content, and even great interactive comments, but what if you haven’t updated your content frequently? Whatever you do, never say “site under construction” – like familiar strips of your local interstate, this signifies to visitors that completion is probably not going to occur any time soon.
Keep your content fresh, which not only keeps visitors coming back, but enhances SEO as well. Blogging is a great way to achieve this goal.
If you’re struggling with your website design, Idea Associates can put all these elements together to create the best site for your business.