07 Apr How to Stay in Your Fans’ Newsfeed with Great Content
With all the changes to Facebook’s news feed algorithm, these days it’s known that fewer fans are seeing posts from business pages. We hear a lot of businesses complaining about this, but let’s be reasonable – Facebook owns Facebook. They’re going to change things. Frequently.
Instead of whining, why not work on ways to get your content in front of more “likers?” It’s not as complicated as you think.
Post when YOUR fans are on Facebook, not when the latest social media guru says it’s the best time. How do you do this? Go to your page Insights and click “Posts.” You’ll see a detailed graph that shows when your fans are online.
Facebook’s news feed algorithm often gives the most visibility to the last 50 people and pages a user interacted with. Naturally, you want your page on as many of those lists of 50 as possible, so create a posting schedule that makes sense for your audience. Depending on your business that might mean one post per day or several.
If you are posting consistently yet find people are not engaging with your page by liking, sharing or commenting on your posts, you either need to change the frequency of the updates or test different types of content to see what works best.
It’s pretty obvious by now that photos get more engagement on Facebook pages than any other content. Don’t go overboard – keep them relevant – but definitely post and share more photos to increase your fan activity.
While we are using Facebook as a marketing tool, we need to make sure we stay human and always genuinely interact with our fans. This means answering all comments – positive and negative – but also simply posting content that motivates them to comment and share.
Take the time to know your target demographic and their interests.
A note on calls-to-action: when posting text updates, photos or links you need to convince your audience to take action. According to PostPlanner.com adding the phrase “Click LIKE” to a photo post will always get more engagement.
State clearly what you want people to do and give them a compelling reason to take action — especially if you’re trying to drive traffic to your website.
Your turn: what types of posts get your audience to engage most? Share by commenting below!