21 Sep Real Estate Agents Quickly Adapting To Social Media
The world of real estate has changed in so many ways over the last couple of years for several reasons. The crash of the economy and the housing market were a major factor but the emergence of new buyer technology has played a huge part in the way we are altering our strategies when it come to home sales.
Social networking has changed the way consumers are looking for homes and the result is that agents have changed the way they sell to accommodate these new habits.
I recently read an article about the Cape Coral Association of Realtors and how it has embraced this change in consumer behavior. Mel King, the president of the Cape Coral Association of Realtors sums up what is happening in the industry well.
“We’ve had to evolve into a different kind of service because the customer has evolved into a different kind of customer,” said King.
An interesting part of the article is that it warns that the use of social networking sites such as Twitter and Facebook can be harmful if used carelessly. I totally agree with this. I truly believe that if you are an agent you need to separate business and your personal life. An example cited is posting what you ate for breakfast to a business profile. There are some exceptions to this sometimes. What isn’t a good idea is to create a profile with your company logo and name and then post personal messages like location check-ins and what you had to eat.
I think it comes down to common sense. Does a potential buyers care about your lunch? They probably don’t. What they do care about are the upgrades being installed at your property or what restaurants around it are serving.