13 Dec How to Get More Twitter Followers
When it comes to Twitter, do you have tumbleweeds blowing around your account? You may be seduced by those ads you see for tools that promise 1,000 Twitter followers in one click… but let’s be realistic. Many of those will be spam followers, or even worse: your account will be marked spam for mass following so many people at once.
While I always say it is the quality of followers you want, not quantity, there are some surefire, tried and true ways to get yourself an audience.
It starts with your profile picture
There are two schools of thought here. People relate to people, and this is social media after all. It’s best if you have a real person as your profile picture. Perhaps it’s the CEO or President of your company. People absolutely adore the idea of being able to have a voice in front of a person that’s normally unreachable.
The other is using your brand. Your logo, if it is known in your market, will speak volumes and hopefully generate a feeling of trust before you even type your first tweet.
Either way, photos of a building, product, or a group of people typically do not do as well when it comes to interaction and rapport.
Tweet regularly but mix it up a little
There’s nothing that irritates me more on Twitter than someone who ONLY posts links. Worse yet, only links to their product or service! There is a balance; people want to see you as the expert you are, so tweeting helpful tips and SOME links to other people’s helpful articles are definitely a plus.
Questions are always a great way to encourage engagement. You can speak your opinion about something in your industry and ask your audience what they think.
Getting personal once in a while helps people remember that there is a human behind that tweeting dashboard. Especially if it is a time-sensitive personal comment. Sometimes my most retweeted updates are the ones where I temporarily bare my soul about a current event or family anecdote!
Play nice in the same sandbox
The times have changed. While we used to view everyone in our field as a competitor (or arch nemesis), we find today that collaborations are powerful and end up being a win-win for all parties. When I tweet about what a great article someone in my industry wrote with a link to it, I am now doing several things:
- Bringing an additional resource to my followers
- Gaining the trust and appreciation of the person who wrote the article
- Gaining exposure to their audience, who will most likely end up following me
- Setting the stage for them to do the same
- Opening the door to possibly even doing a joint project
Do you see how that works? Sharing resources no longer means you will lose a customer to your competitor; it means bringing the most value in a way that will be remembered, whether a sale happens that day, week, month, or not at all. It’s about forming relationships.
Don’t’ forget Follow Friday
This may be the quickest way to follow and get followers. Every Friday, be sure to recommend to your audience your favorite people that you follow. Believe me, it will be reciprocated.
How do you get more Twitter followers? Which method works best for you?
