20 Dec Why Isn’t My Facebook Community Growing?
Growing a community is harder on a Facebook Page than on other forms of social media. The level of engagement and result of your efforts must be tied to a goal for you to fully understand how to leverage Facebook for your audience.
What are you trying to accomplish? Are you trying to generate traffic from your Facebook Page to your website? Are you using the Page as a hub for your online strategy? What do you want your fans (likers?) to get out of the experience? It’s important to know your objectives before you can really analyze what’s not going the way you pictured it.
Here are the top seven reasons your page may not be taking off:
1. Are You Promoting It?
Do you have like boxes on your blog and website? Do you display a Facebook badge on your site? Is it in your signature? Do you have any promotions or announcements in your other forms of advertising that mention your Facebook page?
2. Are You Updating Regularly?
Frequency builds momentum. This doesn’t mean 8-12 posts a day, but you should have a plan and stick to it. By starting with 2 to 3 posts each day, you can observe how people react and make adjustments along the way.
3. Is the Content You Post Engaging Enough?
If your audience isn’t encouraged to participate it won’t. You have to post questions and openly ask for opinions. Picture your page as a Q&A forum in which you share your knowledge and expertise in your field to solve problems. Posting links and “how to” updates are just a small piece of the puzzle. People will stop paying attention to broadcasts – they need something fun to make them think and get them juiced up.
4. Do You Use a Variety of Media?
Facebook makes it easy to post photos, videos, comic strips, notes, and more. Your audience needs variety to keep their interest. Mix it up a bit.
5. Do You Customize?
Do you have a landing page or welcome tab for first-time visitors? While Facebook doesn’t offer a great many ways to stand out from the crowd, this is one place where you can really shine.
You can have a welcome video, run a promotion, integrate a sign up form with your email list, or just make some really fun graphics to enhance your users’ experience and leave a great first impression!
6. Do You Answer Posts?
This may seem like a no-brainer, but once people comment you really need to be present to turn the comment into a live conversation. Even if you don’t agree with or know how to answer the comment, say something. Engage. Converse. It is key if you want to build loyalty in your present audience.
7. Do You Look at Your Analytics?
By paying attention to who is frequenting your page and what they click on the most, you’ll be able to make decisions and actually see how testing different approaches can impact the outcome. Facebook is not about you, it’s about delivering a better experience to your audience.
By putting in a little time and effort, you can understand who is engaging, what types of content drive the most conversation, what times and days are best for your posts, and more.
What about you? What actions make a difference on your Facebook page?