10 Apr Newcomer Takes the Cake with Women

As the new kid on the block, Pinterest seems to be already beating Twitter and Facebook when it comes to trust among women.

According to BlogHer’s annual study on women and social media, 81 percent of women said they trusted blogs and Pinterest, while 67 percent said they trusted Facebook and 73 percent said they trusted Twitter.

Interestingly enough, 61 percent said they’d made a purchase on a blog recommendation and 47 percent said they’d acted on one from Pinterest. Facebook and Twitter can only tout around 30 percent.

Women seem to trust other women in their circle when it comes to taking action online. Facebook is primarily used for fun and connecting with family and friends; blogs help them learn about new products and read reviews, which is a major part in the purchase decision-making.

The Pinterest community has more than 11 million unique visitors a month (according to recent numbers from comScore) – an impressively fast-growing social networking site. Its design plays a big role in that popularity.

What about you? Are you using Pinterest? Who do you trust online when it comes to making purchasing decisions? Share by commenting below or posting on our Facebook page!