26 Dec Improve Your Website with These SEO Tips
SEO helps increase your search rankings and improves your entire website from the viewpoint of search engines as well as your visitors. If you incorporate SEO well, with quality content as your goal rather than a quick, sneaky way to fool the “spiders” your rankings will improve greatly.
Here are some ways to improve your SEO, the right way.
Content is still king.
The most important aspect of your website and optimization efforts is your content. When you provide keyword-rich, valuable content you not only improve your SEO but your visitors will return again and again, which also helps your rankings!
Do not overuse keywords in an unnatural way just to improve your SEO. If your content is genuinely informative and written for the niche it’s serving, it will already have the keywords you need. Be sure to update your content frequently so it doesn’t get stale.
Don’t be a Jack-of-All-Trades, Master of None
You may be afraid that if you target your market too much, you will miss out on potential clients and customers. This really proves to be untrue; when you try to be everything to everyone you face a great deal of competition, both for keywords and client solutions.
Sticking to a niche, on the other hand, limits your audience but also limits your competition. You can write more authoritatively on your subject, and you can more easily generate a reputation for reliability among a much smaller but more loyal circle of readers.
Are you researching your keywords?
Make sure you use keyword tools to find out what your clients are looking for! What are they searching? What’s important to them?
Once you’ve established these keywords and phrases, be sure to scatter them strategically throughout your content, your headlines, and your sub-headers.
Are your URLs SEO-friendly?
This affects not just your website URL itself (does it describe what your company does?) and its pages, but each blog post as well! An example: if I were searching for online coaching for a new diet I intend to try and the perfect nutrition coach that I would have hired has a page that reads like this: http://gokaleo.com/?page_id=325 how will I find it? And even if it came up in a search why would I click on it?
If it read http://gokaleo.com/online-coaching wouldn’t that make more sense to both search engines and potential clients?
The same concept goes for the images you use on your website and within your Blog posts. Search spiders can’t analyze images well if related text is not included. Instead of blogimage_7369.jpg, try online-coach-with-kale-salad.jpg
Stop using flash and graphics as text!
The search spiders that index websites read only text on websites and are, for the most part, incapable of analyzing Flash or image files. Not to mention how frustrating it is when you want to copy and paste something great from a website to share with someone (credited) and it’s an image.
What about you? Share with us what you think makes an SEO-friendly website by commenting below or posting to our Facebook page!