10 Jun Are You Still Avoiding Responsive Website Design?

Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly you’d better take heed. Responsive design is not a “passing phase.” It’s quickly become as high a priority as having a website itself and could make or break your business. Why?

Convince and Convert says that, depending on your audience and industry vertical, mobile users could account for up to 70% of your email opens. Furthermore, the typical smartphone user today checks their device an average of 150 times per day.

Google announced earlier this year that mobile searches now exceed searches done on a PC (desktop or laptop).

“But my website is fine just the way it is.”

The cost to have a website that is not responsive is steep. Google followed up their mobile stats with an announcement that they are rolling out new algorithms that change rank for (and that means penalize or downrank) sites that aren’t optimized for mobile.  This means that if your site is not optimized your ranking will drop to favor search results that include mobile-friendly sites.

Consumers are really impatient today. Research reveals that webmasters have a window of 7 seconds to capture users’ attention before they click away. To make matters worse, 73% of mobile web users say they’ve quickly abandoned a site that took too long to load on their phone or tablet. If users can’t get the information they’re seeking within those 7 seconds they are going to the next site, which could very well be your competitor!

From attracting new customers that otherwise would’ve bounced from your site to keeping your existing customer base happy, there’s no denying the value of a clean, effective responsive design.

image courtesy of freedigitalphotos.net