23 May 3 Tips for Reaching Boomers on Social Media

Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may be considered ‘late adopters’, adopt they have, and Boomers are doing social their own way. So, if you’re directing a product directly at the generation born between 1946 and 1962, don’t ignore social media, but keep in mind that you need to do things a little differently. Here are a few tips for reach and engaging your boomer audience on social.

Facebook is Key

While LinkedIn and Pinterest are popular among this age bracket, Facebook is really where it’s at. In fact, over 80% of Boomer Social Media Users are active on the platform. So, unless you’re looking to network or have a highly, highly visual product, focus your efforts on Facebook. If you’re already posting and are looking to increase your reach, consider promoted posts and page promotions via Facebook ads. You can target these by age, location and interest, offering an even more powerful tool for reaching Boomers.

Aim for Quality Not Quantity

While Boomers are on social media, they’re not living on social media like younger generations (read: millennials) are. In a way this is good for you, you don’t need to worry about putting fresh content out there every hour on the hour, because your target audience is only on the platform for about an hour a week. However, this also means that you need to focus on providing high quality, valuable content.

‘Click The Link to Find Out More’

Boomers view the internet as a source of information, not entertainment, and because of this, they’re engaging with your social presence to find out more about your product. As we said above, your content should be high quality and engaging, but it should also push the user back to your website. Calls to action, teasers for longer articles, and even contests or promotions are all great ways to get your audience to click through and visit your website for ‘more’. And, of course, that website should be easily navigated and informative!

Have you found any particularly effective ways to reach Boomers on social? Let us know!

“facebook like button” (CC BY 2.0) by Sean MacEntee