22 Nov Social Media And Its Relation To SEO

Courtesy of Carlos Luna

Very often we focus on the benefits of social media that come from conversing with consumers on a neutral playing field.  Whether it’s Facebook or Twitter, most of our strategies focus on creating a two-way conversation with consumers.

While this definitely is a positive thing, I think we sometimes overlook one of the other major benefits that come from utilizing social media in our advertising strategies.  The effect social media has on SEO for a brand is amazing if done correctly.

I have found that a social media strategy should consider message content and interaction before SEO.  This is because most well planed strategy already takes SEO into consideration without the strategist realizing it.

As long as you are providing relevant content that strategically ties to your overall marketing strategy, your keywords for SEO will develop on their own.  This doesn’t mean that you shouldn’t make sure that your content such as blog titles are SEO friendly and relational to your goals.  It means that you should focus on the conversation first and worry about the SEO later.  By creating rich content you will also encourage links to your blog and other social media pages.  This is a huge contributor to SEO.

It’s easy to get bogged down with SEO in all of the social media strategy talk.  The truth is that it doesn’t have to be that difficult.  I suggest starting with a blog and making sure you are writing useful and insightful content. Through web analytics, you can see what keywords are strong for your blog and then use that information for your SEO strategy development.