31 Oct How Often do You Audit your Social Media?

An audit reviews all social media accounts and content, compares them to company goals, and then determines if changes need to be made.

Some questions to consider when performing a social media audit include:

• Who do you want to reach? Why?
• Are you reaching them where they frequent?
• What motivates your audience?
• Are you publishing content that speaks to them?
• What is your end goal? Sales? Branding? Leads?
• Are you accomplishing that goal?

Common Mistakes in Social Media Strategies

Many companies are consistently making mistakes in these specific areas, are you:

Using overly promotional content? Social Media is about your audience – not you or your company’s accomplishments.

Ignoring your fans? Do you respond to comments and questions in a timely manner? Do you reach out to your audience?

Understanding your audience? Are you giving them what they want or are you feeding them what you want them to see?

Giving your audience a reason to “like” or follow you, or are you just recycling boring content? How are you different? Does your company page stand out among the rest?

Having fun? People crave content that is fun, sparks controversy, or opens the door to conversation. Just because it’s a business page doesn’t mean it needs to be stiff. Consider looking in unique places for ideas when you’re posting content.

Social media success is about understanding your strategy, your audience, and creating something that fits both. Regular audits should measure against all of these things.

Are you making any of these mistakes?

Don’t be afraid to make major changes if what you are doing doesn’t work for you. Change is good, and can spark a new level of attention from fans and followers.

What common blunders have you noticed brands making with their social media?