23 Apr Is Email Already Outdated?

Ad reps are messaging me on Facebook. Clients text me approvals. Vendors tweet me support answers. Unlike the teens in my home, I don’t yet Instagram, Vine or SnapChat for business! With all these flashy “millennial” ways to communicate… is email already outdated?

Not yet!

According to Social Media Today, consumers may like the latest social media app, but Hubspot reports that 91% still check their email at least once a day (once a day? On their phones I think it’s more like once an hour at the very least!).

Hubspot drills down even further with their research to tell us that:

• 54% of all email sent from businesses is for marketing purposes (Epsilon)
• The average clickthrough rate for B2B marketing email is 1.7% (Epsilon)
• Email marketing has an ROI of 4300% and is four times more effective than direct mail. (DMA)
• 76% of email is opened within two days (Alchemy Worx)

Are businesses giving up email in favor of the newest, shiniest social media to hit society? Nope. It’s still the most preferred way to communicate. Especially for B2B marketing, as most social media applications are designed for B2C (hello, Facebook ads!).

iContact tells us that 92% of small and medium-sized businesses share news about products and services through email; high numbers also engage customers and share news stories about their organization.

The best part of email marketing is that it’s measurable. Especially when done right (through an email service provider, not through your personal Gmail or Outlook!) – you can see how many emails were opened, clicked, forwarded, shared over social media and more.

Providers also track and report to you anyone who asks to be added or removed from your email list, saving you any headaches from anti-spam monitors.

Are you still using email marketing? How does it perform for you? Share by commenting below!