23 Aug How to Personalize Your Twitter Brand
In some of the larger companies, all tweets have to be run by their legal department before being released into the Twittersphere, which squashes some of the “real time” posting needed to engage with users in a personal way.
Playing it safe, or worse yet – heavily promoting your products – can make your Twitter seem like an automated content machine rather than a person behind the brand. Even if you post helpful articles and information, without a little human touch why would people feel compelled to follow you? Why should they trust and value you when they are looking to do business?
How can you personalize your company’s Twitter?
If you have a content manager with their own corporate Twitter account, you can add that to your company bio so people can see that a real person is handling the Tweets.
You can add your name and even an image without linking to your personal account – it’s always wise to keep work/private life separate.
If you’re a smaller company you may want to use your headshot as your avatar rather than your logo. Do people recognize you as the “face” behind your company? This may increase engagement for your brand immensely!
If you don’t feel comfortable with your headshot as the company avatar, consider using employee photos incorporated into your Twitter background.
A really cool way to gather people in your industry together and allow them to get to know the human side of your brand is to host a Twitter chat. You can play in the sandbox with some of your industry greats and share helpful tools and tips.
70% of customer complaints on Twitter go unanswered
The most important and simplest way to personalize your brand is to reply quickly to all your customer and client comments – positive and negative. If you are a really large company with millions of customers you can set up keywords that triage issues and be sure to address the most pressing customer issues.