30 Apr Google Now Offers a Targeted Mobile App for Search
TechCrunch recently announced Google’s plans to offer targeted app install ads on mobile search and YouTube, something recently accomplished by Facebook, Yahoo and Twitter. Businesses that want to promote these app installs across the AdMob network are able to target consumers based on data Google already has on file, like what apps they use, how often they use them and what purchases they’ve made.
If a person regularly uses an app to track their daily exercise, they might see an ad for app to track their diet, according to the TechCrunch example. Marketers can target their audience using analytics and keyword suggestions from Google Play.
Google is also expanding this new app to integrate deep linking with AdWords, allowing businesses to buy advertisements that, when clicked, will redirect users directly inside their already-downloaded and installed mobile apps.
Google’s initial introduction included participation from Allthecooks, AllTrails, Beautylish, Etsy, Expedia, Flixster, Healthtap, IMDb, Moviefone, Newegg, OpenTable, and Trulia.
Earlier this month, Google announced that 24 more apps had integrated this deep linking technology, including Huffington Post, Merriam-Webster, Pinterest, Realtor.com, Tumblr, Urbanspoon, Zappos, Zillow and many other big players.
Prior to this, publishers could promote their ads on Google search, where consumers were pointed to their app store landing page; now marketers can narrowly target these ads, which is great news.
Image courtesy of play.google.com