20 Aug Make Sure You’re Doing Mobile Right

Creating mobile display campaigns can be time consuming, but it’s not as daunting a platform as you may think.

Mobile display campaigns don’t require any special formula and often don’t need to be built too differently from standard display campaign.

Mobile display is now the strongest growing digital inventory source available, according to ClickZ. If you’re not already doing it, the time for a mobile display strategy is now!

What you need to know

Mobile inventory spans two types of ad space, in-app and mobile Web. In-app targeting allows for ads to be shown within applications and targeting can be done based on app description or by choosing specific apps to advertise within. Mobile Web targeting reaches users on mobile sites.

Regardless of which type you choose, make sure you choose a mobile-friendly website as your landing page! The last thing you want to do is send someone to a clunky, slow loading website with too many tabs to click before the user sees any vital information.

Size matters

Ensuring you have the correct sizes and file types for mobile display is crucial. Default mobile sizes are: 320×50, 300×250, and 336×280. If you’re running on tablet devices as well, 728×90 and 468×60 are key sizes to create.

How are your mobile ads working? Share your comments below!

image courtesy of freedigitalphotos.net