07 Aug Attracting Clients: Do You Market to Their Emotions?
Many companies are still filling their website and sales materials with marketing fluff and copy that is all about them. They are still missing out on a very important element – finding the emotional benefit for your products or services.
Do you focus all your energies on your business features? It’s not really the facts that set you apart from your competition or help you create relationships with prospective customers. It’s the emotional benefits you offer that make your company special. It’s what makes you a brand and not just a company.
Of course you still need to highlight your product features and benefits, but, according to Entrepreneur.com, if you want to become a brand people trust and recommend, you’ll need to offer an emotional benefit.
How do you find the emotional benefits?
When you target your ideal client, you begin to find emotional benefits. Determine what exactly they are looking for from you, what will satisfy their emotional wants, not just what they “need” from your services.
The emotional benefit may not be obvious to you, but a great place to start is by talking with loyal clients. Simply thinking about why your clients or customers need to come back to you time and time again could be enough to reveal the answer.
Customers are people and people don’t remember what you do for them as much as they remember how you made them feel.
How do you uncover the emotional benefits to your business? Share by commenting below!